Beef Language White Paper

This project was commissioned by Meat & Livestock Australia (MLA) and the Australian Meat Processors Corporation (AMPC) on behalf of the three peak bodies for the cattle industry: Cattle Council of Australia (CCA), Australian Lot Feeders Association (ALFA) and the Australian Meat Industry Council (AMIC).

The Australian beef trading language predominantly describes the visual appearance of product or source animal attributes. The purpose of this project was to prepare a white paper on how the language may need to be adapted to accommodate developments in science and technology as well as evolving consumer and customer requirements.

Scott was part of a seven-person expert team that developed the paper. The project was sensitive, given the commercial implications of any change to the language, so the careful development of evidence-based recommendations and a high degree of stakeholder consultation was required.

The white paper and associated documents, such as industry's response to it, can be accessed on the MLA website.